Retail and Advertising Strategies
Retail and Advertising Strategies is an introductory course designed to provide the foundation for the marketing, retailing and advertising education program. Areas to be covered will include: marketing, retailing, advertising, display, sales, marketing math, employment and career opportunities.
The students are on Chapter 6 of the textbook - Customer Driven Marketing Strategies. The students will learn about the many different types of market segmentation, target marketing, positioning and differentiation. The students will also learn about how to create a value proposition, and the 3 steps of differentiation. The students will also learn about the Unique Selling Proposition and Competitive Advantage.